Better Earth diamonds are sustainable diamonds of a transparent origin leaving no significant ecological footprint and preserving the environment. In sync with the evolving perception of luxury and sustainability by generations that cause paradigm shifts in many areas of value, better earth diamonds share a message of 'Transparency'. A fundamental value in today's society and relationships.

The task given to us was to design a brand identity that talks the product offer and follow it up with designing Corporate presence material and take charge of delivering print solutions.

As the name suggests, Better earth diamonds come with a re-imagined concept. For its identity we portrayed a diamond divided in 2 selves - one of it is diamond self and the more beautiful self is a leaf. The simplicity of this icon was carried forward in designing corporate stationery. The printing was executed with utmost care to deliver nothing but the best.