Pehel Pediatric Therapy Centre
PEHEL is a Pediatric Therapy Centre providing state of art services to children with Developmental Disabilities and high - risk infants.
Our task was to put life in their brand corporate identity in such way that deals with this delicate subject and bring alive the positivity and hope in everyone’s mind. In addition to that, develop a brand name and identities for a variety of services come under it like Speech Therapy, Occupational Therapy, Kids Vision Therapy, Remedial Education and Tappy Toes Dance School.
After developing an appealing name, we took an inspiration from it and crafted a logo that represents a new beginning for infants. The colours we chose are expressive, fresh and full of energy. The icons colours and services logos are designed in basic and simple shapes that reflect the childlike fervour and simplicity.
The designing exercise includes business cards, envelopes, letter heads, cd case and sticker, booklet, files, flyers and posters, coffee mugs, t-shirts.
And we did not stop just at designing the same we ensured a quality printing job for our ideas.
Service
Develop Identities & Strategic Brand Communication
Client
Pehel Pediatric Therapy Centre
Sector
Healthcare Specialty
SPEECH THERAPY
Our idea behind designing this logo was to portray the kids dialogues in their innocent style. Tiny and happy speech bubbles were put up in utmost simplicity.
OCCUPATIONAL THERAPY
A therapy that is designed to spread smile and happiness require an identity that is true to the offering. Hence, we used the happy elements to design the identity.
KIDS VISION THERAPY
We used a merger of fonts and icon to bring alive the service that is vision therapy and ultimately completing it with a smile of a happy kid.
REMEDIAL EDUCATION
The logo for remedial education is a clever art presentation. Every parent wants to nurture his child and grow it like a strong tree. We have put forward our belief through this logo - The more "rooted" a child is in his source of Education, the stronger he will grow.”
Tappy toes Dance School
We have brought alive the joy of a child’s tappy feet in a peppy manner. Riding on a twist of the letter ‘P’ we designed two tiny dancing feet.
Visual Language
Our approach for this healthcare segment was very fresh and clutter breaking. Aesthetically disciplined designs communicated the functions clearly and upfront. There was no room for any ambiguity in depicting childlike fervour and simplicity.
Educating the patients
We designed communication for the special set of workshops conducted for a variety of kids.
The communication addressed concerned parents giving away important details.